About Fusia5

Welcome to Fusia5

Fusia5 is a digital marketing consultancy partnering with companies on both strategy and execution of digital marketing programs across the full spectrum of digital channels.  We specialize in understanding your prospective customer’s needs and behaviors with respect to digital channels and architecting  strategies and tactics to best engage them.

Contact us at (508) 993-6803 or mbschoening@fusia5.com

Mobile Ecosystem Infographic – Demystifying Mobile

After interviewing 60+ CMOs and VPs of Marketing Worldwide on their marketing spend across traditional and digital channels, I was stunned by how much interest there was in the mobile arena and in direct proportion, how much confusion existed about where to start. The confusion was paralyzing brands and preventing them from stepping in. The pressure on CMOs to keep up with new marketing channels (especially a channel with billions of consumers) combined with the pressure to deliver results put them on the edge – wanting to jump in, but not sure how.

The good news and bad news of mobile marketing is that it is incredibly flexible, offering an endless array of options for brands. In an effort to provide a high level snapshot of the industry overall, I worked with Econsultancy to put together this Mobile Ecosystem to give anyone interested in learning more about the mobile a one page overview. It’s an infographic full of useful stats, trends and key players in the mobile web. It identifies the most important mobile segments, types of mobile marketing, top uses by mobile users, most popular smartphones, leading mobile vendors, and much more. Click here to download a free copy of the Mobile Ecosystem Infographic

Last week I was moderator for Mobile Commerce roundtable at the Econsultancy Peer Summit event in NYC.  This is an invitation only event for marketing folks on the advertiser side of the business.  Econsultancy does a nice job of connecting people together to share strategies, best practices and most importantly to get some valuable advise from thier peers.  I thought you’d like to hear what some of the recurring questions were from advertisers who are considering thier mobile strategies:

• Should I develop an app or optimize my website for mobile?
• Do I optimize my website for mobile or create a user experience that is totally different than a PC web experience? (most decided the customer’s mobile experience was different enough to do something specifically for mobile)
• How do I integrate mobile in with everything else? This was  a theme that people articulated in many different ways:   How do I connect the dots? What should my allocation be in overall media mix?  What role should mobile play within my overall marketing plan and in my lead generation/acquisition?
• What should I do first with mobile? How can mobile work for me? How do I know when to “Step on the train?”
• Lots of questions were asked about mobile wallet/mobile payments.  The feeling was that mobile payments are just starting to emerge in the U.S.  Lack of standardization in a mobile payment infrastructure, inability to tie into Point of Sale systems at retail and lack of trust on the consumer part were attributed to the slow uptake.